APPLICATION CRITERIA AMSTERDAM FRINGE FESTIVAL 2017
The Amsterdam Fringe Festival (AFF) has an open application procedure where the following application criteria apply:
AFF has an open enrolment. The organization does not impose hard artistic criteria or interference with your work. We do not scout or test the quality of your particular production beforehand.
- AFF focuses on the performing arts in the broadest sense of the word: dance, multimedia, live art, theatre and music. Different than other Fringe Festivals, AFF does in general not accept stand-up comedy performances. Concerts or music performances are also not accepted into the festival, unless the theatrical character of a show can be explained sufficiently.
- AFF does not impose hard artistic criteria or interference with your work. However, as the Fringe works with a competitive model and places great emphasis on cultural entrepreneurship, a professional attitude is an absolute must in order to get access to the festival.
- In case there are more applicants than available spots in the festival, a selection will be made. The festival organization reserves the right to pursue a program in which both the Dutch, Flemish and international performance industry is represented and that reflects the great diversity and mobility that takes place in the margins of the established theatre. While applicants can be breaking through, entering the industry, or be well-established, preference is given to groups that are not structurally subsidized.
Fringe has a preference for experimental productions played in various indoor and outdoor locations in the city of Amsterdam, as well as a preference for productions for smaller, (offbeat) venues with a maximum capacity of 100 seats.
- Applicants can express a preference for one of the venues AFF partners with. A (preliminary) list of venues can be found here.
- Applicants are encouraged to propose an own, alternative location for their performance. Please note that with this option the artist/applicant is responsible for all matters production and financial.
- Groups and locations enter into a (financial) agreement with the festival. The principle is that revenue generated from ticket sales is split between artist and venue, with you taking the lion’s share (see FINANCIALS).
WHAT TO EXPECT FROM US
- Amsterdam Fringe Festival provides and is responsible for:
- The festival framework: a challenging and dynamic environment in which local and international makers rub shoulders at performances, workshops, and of course also on a multitude of celebrations and other activities.
- The overall publicity for the festival. We work closely together with you to create maximum awareness and excitement for your work.
- Coaching and developmental support: for example, How2Fringe workshops on PR, organisational development, budgeting, and production management; and a personal contact within AFF.
- Access and promotion of your work to local and national programmers, including platforms to engage with this network and develop your reputation and profile.
- Access and promotion of your work to the Amsterdam Fringe Awards jury
- Matching venues and performances. AFF determines the location where a work is performed, the number of performances and the dates and times of the performances. Of course these are based on the preferences you indicate in your application form. In addition, artists can propose an alternative location in which case they are responsible for all matters production and financial. If necessary, we can assist and advise on administrative functions regarding the location and/or suitability of a venue.
WHAT WE EXPECT FROM YOU
- We expect all participating groups to take responsibility for the production and publicity of their own show.
Unlike some other festivals, the fact that you are in AFF does not mean we produce your performance. AFF produces the festival and presents your performance, but the full production of the show is in your hands. That requires a commitment on the part of you/your group that goes beyond the artistic development of a work.
- You are responsible for raising your own publicity. We expect a pro-active attitude toward promoting and marketing your production. We encourage you to throw yourselves in to play with the Fringe with all your crazy marketing ideas and the necessary energy to maximize your exposure. AFF will work closely together with you to help you identify and seize opportunities to promote the work. Via (a.o.) the How2Fringe workshops we offer coaching in developing a strong marketing strategy.
AFF is looking into the possibility of offering more support in marketing and publicity for a higher registration fee (see also: ‘financial’)
- You are responsible for the technical build-up and technical support during the show (i.e. bringing a technician). Most locations do offer basic technical support and some help with setting up the performance. However, please note that you need to make the exact arrangements for this with the venue yourself as well as arranging a technician or stage manager to run your show. Please keep in mind that special (technical) requirements – for example a beamer or a piano – may involve extra costs (at your own expense).
AFF will try to take your wishes for technical requirements into account as much as possible when selecting a performance venue, but we cannot guarantee all wishes will be met.
- Both you and the performance location must comply with the relevant safety standards in the performing arts. The festival organization is not liable for accidents and damage or loss of property of any groups or venues.
- Productions should have a duration of maximum 60 minutes
- Productions must be relatively technically uncomplicated. AFF programs various productions at the same location, with often several shows on one night. This means there might only be a short turnaround time (ca. 30 minutes is advised) and that, as most venues are small, extensive decor and technical plans are not an option. Please take into account that most venues have limited storage space as well. So, as a guiding principle: the simpler, the better.
- We have a preference for productions that premier during the festival. As well as for performances that can be shown three or more days during the festival. Productions from abroad can benefit from a break between performance dates to create time for extra marketing opportunities.
- If your show will already be shown in Amsterdam and surrounding areas in July, August, September and/or October 2017, you are in principle not eligible for application at AFF.
- To be eligible for the jury awards a production needs to be able to travel (lightly).
- Application is possible via the online application form. The form must be completed IN FULL, as incomplete forms cannot be processed and will unfortunately disqualify you..
- Registration is open between February 1st and March 1st 2017.
- Additional information and materials can be sent before March 1st to AFF (see application form). Please note that submitted material will not be returned.
- After April 11th 2017 the selection of accepted performances will be communicated directly to the applicants. Please note that ‘after’ may mean both the 12th of April and later days to come, so please remain patient if you haven’t heard from us immediately.
- There are three possible outcomes of the application process: your application will be accepted; you’ll performance will be placed on the waiting list or your application will be refused. The communicated outcomes are final and no correspondence will be entered into.
- Those who are on the waiting list, we urge you to not give up hope as there are very often production lapses or changes that come about.
- Upon acceptance, you will receive an information pack and a link for the delivery of all your publicity material. The deadline for submitting the publicity form is May 15th, 2017.
- Participation in the Fringe is at your own risk. Any income you receive will be solely from ticket sales, based on a percentage of the ticket sales.
- The registration fee (when a production is accepted) is € 150,- (excl. 21% VAT).
- AFF takes care of the ticket sales via the website and performance venues.
- The festival is responsible for the levy of 6% VAT on tickets sold. AFF takes € 1 from the ticket price to fund the ticketing software. The remaining amount is divided between yourself and the performance location; for most venues, this is divided at an 80/20 split (in benefit of the artist).
- The show prices are determined by AFF, partly based on the duration of the performance. They consist of a fixed entrance fee and a fixed discounted price (for holders of a discount and special promotions initiated by AFF).
- AFF holds the right to make available up to 5% of the total number of tickets that can be sold for a production, for professionals such as scouts and curators, press and jurors. From these tickets, you will not receive income.
- Groups and artists do not receive complimentary tickets. If you’d like to give away complimentary tickets to friends, family, etc. you can buy these tickets yourself (in advance) via the AFF box office.
- The festival organization does not provide travel expenses, accommodation, meals, or technical and production support. We can advise you on how to find the most affordable options.
- Groups that are accepted into AFF 2017 are also invited to participate in the How2Fringe workshop that will take place on April 24, May 22 and June 19. All these meetings will take place in the afternoon.
- These workshops are aimed at developing your independent entrepreneurial skills and to advance a successful participation in the Fringe. The workshops are an obligatory requirement for participation and they are included in the registration fee. Artists based outside of the Netherlands can get an exemption for the workshops, but are advised to read the meeting minutes closely.
- These workshops cover a number of topics, such as: business/financial, advertising, production and technique, sales, networking and the international theatre field.
- From 1st of May specific questions with regard to your production at AFF can also be asked during the weekly consultation hours (skype is possible).
- A Sneak Preview is a short (max. 3 minutes) live ‘trailer’ of your performance.
- A Sneak Preview gives an audience an impression of what your performance will be and can be used as marketing activity at specific promoting events leading up to the festival as well as during the festival (eg. Uitmarkt and the Fringe Buurtsuper).
- All participating artists are asked to create a sneak preview for these purposes. Exemption is only possible after a sufficient statement of reasons.
- During AFF 4 jury awards and 1 audience award will be handed out.
- Dutch-based winners of the jury awards will tour in the following spring as part of a ‘Best of Fringe’ program along several theatres in the Netherlands. The Dioraphte Best of Amsterdam Fringe Award winner also gets the opportunity to tour to other international Fringe Festivals, like New York Fringe Festival, Grahamstown National Arts Festival (ZA), Cape Town Fringe (ZA), Brighton Fringe Festival, Prague Fringe Festival, New York, Perth Fringe World, Stockholm Fringe and Edinburgh Fringe Festival
The AFF reserves the right to deny performances without stating reasons. Enrolment will be cancelled if, in the opinion of the AFF, a registered participator has given incomplete or incorrect information or has acted against rules and regulations. AFF cannot be held responsible for any damage caused by the use of any data that is sent in. Sent-in information on applicants and artists will be stored in an electronic file. Contents of this file will be used to organise the Amsterdam Fringe Festival. Groups/artists that have applied successfully and have acknowledged and agreed with the AFF criteria, will be expected to follow through with their performance.
The AFF partners with Dutch Theatre Festival (het Nederlands Theater Festival); both festivals are governed by Stichting De Theaterdagen.